If you have recently viewed your website stats and notice you are receiving a small number of visitors every day or the number has been stagnant for a while, it’s time to evaluate how patients are being driven to your website. The most common way a patient finds your website is through search results on search engines. This is typically achieved through good SEO practice or through pay-per-click advertising. There are many other ways you can be driving traffic to your website though! Read on to learn what you can easily do to increase your website traffic.
Post Links to Your Website on Your Social Media Pages
If you do not already have links to your website on your social media pages, be sure to do that immediately. Your Instagram, Facebook, and Twitter accounts should all have your website address as part of the contact info. Your social media posts should contain links to your blog, procedure pages, or just about any page on your website. This encourages your followers, or people who find themselves on your social media page to visit your website. As a result, your web traffic will start to grow. Make a habit of posting links to your website regularly for a larger turn around. As a bonus, the more outbound links into your website, the better your SEO is. This is called off-page SEO.
Grow Your Online Reviews
Growing your online reviews helps drive more traffic to your website because more reviews make your practice more credible. It shows that lots of patients have visited you and found their experience to be review worthy. When a patient is searching for a new dentist, they will scroll through the list and more than likely click on the ones with more reviews, and from there click on their website to learn more about them. You can grow your reviews by simply asking your patients to leave one after their visit, or you can use review software like ReviewDoor to text the patients after their visit to leave a review. This software also prevents any negative reviews from going public.
Comment on Dental Related Articles
Another way to drive traffic to your website, is by commenting on articles on news websites or dental blogs, Facebook links, or replying to tweets using your business’s page. This makes your practice appear in more places than just your business pages. You can even include links to your website in these comments if it is relevant to the topic. This helps anyone reading through the comments see your business page which can drive even more traffic to your website, and give your credibility as a dentist because you are active in the online dental community.
Need More Ideas or Help with More Website Traffic?
If your website traffic numbers are stagnant or just haven’t been increasing, it’s time to make a change. Use our ideas above to help drive more website traffic which can help increase your patient amount. In addition, more outbound links to your website helps your SEO! Contact Practice Affiliate for any help you may need with blogging, SEO or ReviewDoor software.