improve plastic surgery instagram content

Tips to Improve Your Plastic Surgery Instagram Content

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Whether you’re new to Instagram marketing or you want to improve your current content, these tips can help you keep your followers engaged with a consistent content strategy. With improved content, you can expect to grow your followers and improve the overall aesthetic of your plastic surgery Instagram content.

Shoot Photos and Videos in Square Format

When it comes to taking photos for your Instagram account, it’s best to shoot your photos in the square format. Although Instagram now allows non-square photos and videos on Instagram, they become cropped when you’re looking at them from a profile perspective. In addition, it can be more difficult to post non-square photos and videos without cropping them too much. Avoid unnecessary cropping by shooting all photos and videos in square format, to begin with.

improve your plastic surgery instagram content

 

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Check out www.vipplasticsurgery.com to see more of Dr. Khorsandi’s work.

Focus on Surgery Footage, Not Talking

When you record in the operating room, focus on the surgery rather than the doctor. If you want to include details about the surgery, it’s better to show the surgery footage while listening to the doctor talk rather than watch a video of a doctor talking in a chair. If your doctor finds it difficult to talk during the procedure, film the procedure and then do an audio overlay to give your followers the information they need.

 

 

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Use Lines or Arrows on Images

improving your plastic surgery instagram content

If you want to explain where on the body you are working on or show a more dramatic before and after shot, overlay lines or arrows on your image to show viewers what’s going on. This helps viewers see the results in a more dramatic light.

 

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Keep Text Overlay to a Minimum

Using text overlay on videos and images can be beneficial for providing your viewers with more information, however, when overdone, it can be distracting and take away from the visuals. Instagram is picture heavy; therefore, you should focus more on taking photos and videos and less on text overlay.

Text Overlay Suggestions:

  • Watermark with your handle name
  • “Last chance to enter our giveaway”
  • “Swipe right for a shocking result”

 

 

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Change Your Cover Image on Videos

If you post a video with the default cover image, this might not engage your viewers. We recommend changing it up to the most dramatic part of your video to encourage people to watch it through.

improve your plastic surgery instagram content improve your plastic surgery instagram content

Stay Tuned for More Ways to Improve Your Plastic Surgery Instagram Content

Now that you have a general idea of how to improve your plastic surgery Instagram content, it’s time to implement this on your own page. If you need help mapping out a proper Instagram marketing strategy, contact Practice Affiliate to speak with one of our Instagram experts. We’re happy to share our insight on how to grow your followers and business. Give us a call or fill out our online form to learn more. Make sure to check out our different Instagram pages to see some awesome content.

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