Sure you’ve heard of email marketing, but what about video marketing? Since the invention of smartphones, society has shifted from reading written language on paper to being glued to screens, whether for reading, playing games or watching videos. Marketing has evolved with technology, therefore resulting in the recent trend of video marketing. According to data from Syndacast, by 2017, 74%of the internet’s traffic will be from videos. This doesn’t mean that there will be a significant increase in cat videos (not that I would complain), but it means that consumers will be using their time on the internet mainly for watching videos.
What exactly is video marketing?
In the dental world, it can be anything from patient testimonials, procedure overviews, a dancing toothbrush or any other video content marketing your practice. These videos will be posted on your website and social media linking to your website. Social media is key for video marketing because it’s where most people share and view videos. Think about your current Facebook newsfeed, how many posts are of videos? And how many videos do you watch? If you’re anything like me, at least half of your feed is video and if the subject catches your eye, or a friend tags you in it, you will most likely watch it. Humor is also a great approach to gain views and shares.
How can videos benefit my dental practice?
After someone views your video, what do you think they will do next? If they are viewing it on social media, they will most likely go to your page and eventually your website—resulting in higher website traffic. When someone is searching for a new dentist, they would rather watch a patient testimonial than read one on the dentist’s website. A video testimonial will seem less forced, more personal and honest. Videos also help the prospective patient get a feel for what the environment and employees at the dentist office are like.
What kind of videos should your dental office be hosting?
First, a welcome video. You can introduce the staff, office and the dentist(s) that the patients will be visiting. Second, patient testimonial videos. In these videos, you can have patients describe their experiences at the dentist office. You can even feature some before and after photos on these videos as well. Third, videos describing special procedures or technology that is offered. Fourth, informative and fun videos—you can get creative here. For example, demonstrate how to properly brush and floss your teeth. Each of these types of videos will not only enhance your website and online presence, but also your social media. Every time your video has been liked or shared, it will reach a larger audience—thus resulting in more prospective patients.
So how can you get ahead of the game?
Start making videos now! They don’t have to be long and extravagant, they just need to catch the attention of potential and current patients. Lucky for you, we specialize in video marketing here at Dental Affiliate. You can view some of our creations here. Let us help you take part in this marketing evolution, contact us today!